Kolaveri di and Social Media

Why this Kolaveri di song has gone viral on the net. This is a song from the movie 3. It is sung by Dhanush, son in law of superstar Rajnikanth & popular Tamil hero. A promo of the song was released on Nov 16th & has spread like wildfire on the net. The promo features Dhanush, Anirudh, Aishwarya Rajinikanth and Shruti Hassan. The song has also become a trending topic on twitter. The social networking has become a major factor in helping things going viral. Even the national media has carried articles & news on the song. It has been played across the nation. It captures the emotions of the youth. lakhs of facebook & twitter discussions, lakhs of views on youtube & also become a search keyword on search engines.

IKEA’s Catch The Swedish Light Campaign

IKEA Belgium has created a campaign using youtube videos. It is a celebration of Swedish mid summer vibe. It is called the “Catch the Swedish Light” videos based on products. Videos showcase latest IKEA products & need to go through video frame by frame & pause it the exact moment when Swedish light illuminate the products. Take the random code & use it in the campaign website to validate the product promotion. 48 videos have been created & this is a great way to make use of youtube videos. Social media is being used by companies to create new kind of marketing & advertising strategies. This helps them to reach new markets & also build rapport with the customers.

IKEA – Catch the Swedish light from Entries on Vimeo.

Ten Mobile Social Trends for 2012

Benetton Unhate Campaign

Benetton known for its unorthodox marketing & advertising strategies has launched a new Global ad campaign called Unhate, featuring a series of photos of world’s leading political and religious leaders kissing. The campaign has already generated a lot of controversy & even Vatican has criticised the advt. one of the photos shows Pope Benedict XVI locking lips with Egypt’s Ahmed el Tayyeb, imam of the Al-Azhar Mosque in Cairo. Other photos include Barack Obama and Chinese leader Hu Jintao, the Palestinian president Mahmoud Abbas and the Israeli prime minister Benjamin Netanyahu. Some of the earlier Benetton’s campaign include an AIDS afflicted man on his deathbed, a black woman breast-feeding a white baby & a priest kissing a nun. Even though there are scores of photoshopped images on the net, in this case, the advt is from a leading luxury clothier & this has resulted in quite a debate about how far can an advertisement go.