Quikr.com’s new campaign where a customer can transact through a missed call is an innovative campaign which helps quikr.com differenatite from others in the market. Bob Biswas has been acted by Saswata Chaterjee. With the growth of mobile phones, such a campaign would help company grow easily. This also helps those who are not online but can be able to sell or buy through their mobile. With the classifieds business booming & market is crowded with many sites, this campaign is an innovative one.
With the booming of e commerce in India, several online shopping sites have launched recently & creating a lot of buzz online. These provide the advantages of easy shopping, on time delivery, EMI’s & others. Several big names like Citibank, Google have launched online shopping festivals in India. Citibank’s was called OMG! sale & it was on Dec 5th. The sale had 17 websites & this helped provide value proposition to customers. Customers also had easier access to a wide variety of products at great bargains. Google’s GOSF sale was held on Dec 12 & 50 ecommerce websites had participated in it. Google had also launched GOSF.in website for the purpose of online shopping festival. This provides a great push for e commerce sites as well with good conversion rates. Also coupon codes would provide more discounts as well.
Pepsi’s ‘Oh Yes Abhi’ campaign is a new campaign of Pepsi in India featuring Ranbir Kapoor, Mahendra Singh Dhoni and Priyanka Chopra. It captures the new face of young India, which wants to do things right now. This went on air from Feb 1st. This is the first marketing initiative of Pepsi this year & this is created by JWT India. It has been shot in different locations like cricket stadium for Dhoni, crowded mumbai street & others. This concept is of living in the moment. Digital media like facebook, twitter, websites have also been used to promote the campaign.
At the BlackBerry 10 event, RIM has been re branded as BlackBerry. It is also changing its stock symbols to BBRY in NASDAQ & BB on TSX. With fierce competition in the smart phone market from Apple, Samsung & others, the going had been a rough ride for RIM. The event also saw the launch of long awaited BlackBerry 10 launch & Z10 & Q10 handsets. Re branding would help Blackberry reinvent its brand image & presents a single image to the market. RIM had a great market share before Apple, Android & others came on stage & resulted in the fall of market share.