NHAI’s Toll Rate Tracker Mobile app – Commuters Can track Toll to pay on their Mobiles

National Highway Authority of India (NHAI) has launched a mobile based app which will help people track how much to pay at tolls, locate the toll plazas & others. Commuters can search how much toll to pay between two places by looking up in the app. The toll details are currently available in the website www.nhaitis.org. A map of India along with toll stations has been uploaded in the site. This is a great step by NHAI as this help commuters track how much to pay in advance. Several instances of collecting more than the prescribed toll amount has resulted in fights at the toll booths.

NHAI Toll

NHAI Toll

Samsung Galaxy S5 Launched in India

Samsung has launched Galaxy S5 in India. This is the latest Galaxy mobile phone from Samsung in India & features latest specifications. Samsung’s latest will compete with Sony, Apple & LG’s mobile phones in the high end range. It has a 16 MP rear camera & 2 MP front camera with a 5.1″ full HD super AMOLED display. It has Android 4.4.2 kitkat and powered Quad 1.9GHz + Quad 1.3GHz processor. It has a 2 GB RAM and IP67 certificated Dust & Water Resistant. Galaxy S5 connects with the new Samsung Gear Fit and Gear 2.

Health has become the new frontier for mobile makers & Apple, Samsung & others are integrating health features to the mobile. Galaxy S5 is the first smart phone with a built-in Heart Rate sensor to measure your heart rate on the phone. Galaxy S5’s pedometer and S Health keeps track of your calories burned, speed & others.

http://www.samsung.com/in/galaxys5/index.html
https://www.facebook.com/SamsungMobileIndia
http://www.samsung.com/in/galaxys5/webcast/

Samsung Galaxy S5 in India

Samsung Galaxy S5 in India

Mobile Ad Market Leaders – Google, Facebook, Twitter & others

With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.

Infographic: Google and Facebook Dominate Booming Mobile Ad Market | Statista
You will find more statistics at Statista

How to do Dynamic Remarketing Through Google Analytics?

Remarketing with GA allows advertisiers to create remarketing lists using GA’s dimensions & metrics. Now it is possible for a deeper remarketing integration between AdWords and Google Analytics. This integration helps retailers to have access to detailed product level reporting. Dynamic remarketing considers each customer as unique & ads can be created connecting visitors with their past shopping experiences on the site. As the ads are based on users past actions, these ads will perform better.

Steps for Dynamic Remarketing

1) Create remarketing lists using GA
2) Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
3) Enable the Dynamic Link in Admin > Property > Dynamic Attributes.
4) Create a Dynamic Remarketing Display campaign in AdWords

Google Analytics Solutions Gallery has a remarketing starter list and can be downloaded from there.

Source: Google Analytics Blog

GA remarketing

GA remarketing