Game of Thrones meets House of Cards in Frank Underwood’s new hit “House of Thrones”.
National Highway Authority of India (NHAI) has launched a mobile based app which will help people track how much to pay at tolls, locate the toll plazas & others. Commuters can search how much toll to pay between two places by looking up in the app. The toll details are currently available in the website www.nhaitis.org. A map of India along with toll stations has been uploaded in the site. This is a great step by NHAI as this help commuters track how much to pay in advance. Several instances of collecting more than the prescribed toll amount has resulted in fights at the toll booths.
Samsung has launched Galaxy S5 in India. This is the latest Galaxy mobile phone from Samsung in India & features latest specifications. Samsung’s latest will compete with Sony, Apple & LG’s mobile phones in the high end range. It has a 16 MP rear camera & 2 MP front camera with a 5.1″ full HD super AMOLED display. It has Android 4.4.2 kitkat and powered Quad 1.9GHz + Quad 1.3GHz processor. It has a 2 GB RAM and IP67 certificated Dust & Water Resistant. Galaxy S5 connects with the new Samsung Gear Fit and Gear 2.
Health has become the new frontier for mobile makers & Apple, Samsung & others are integrating health features to the mobile. Galaxy S5 is the first smart phone with a built-in Heart Rate sensor to measure your heart rate on the phone. Galaxy S5’s pedometer and S Health keeps track of your calories burned, speed & others.
With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.
You will find more statistics at Statista
Remarketing with GA allows advertisiers to create remarketing lists using GA’s dimensions & metrics. Now it is possible for a deeper remarketing integration between AdWords and Google Analytics. This integration helps retailers to have access to detailed product level reporting. Dynamic remarketing considers each customer as unique & ads can be created connecting visitors with their past shopping experiences on the site. As the ads are based on users past actions, these ads will perform better.
Steps for Dynamic Remarketing
1) Create remarketing lists using GA
2) Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
3) Enable the Dynamic Link in Admin > Property > Dynamic Attributes.
4) Create a Dynamic Remarketing Display campaign in AdWords
Google Analytics Solutions Gallery has a remarketing starter list and can be downloaded from there.
Source: Google Analytics Blog
Kotak Mahindra Bank & Indiblogger organized Kotak jifi event at the Biere Club, Bangalore saw the launch of Kotak jifi account. It is a digital current account which offers easy access, hassle free transactions & many benefits. Through this banking has been redefined in social terms as updates can be received through twitter, social points/transaction points & you can refer freinds to open the account. A Facebook account is required to open the account. Social element of banking has been incorporated into Kotak jifi & perhaps this is for the first time in India, this has been done. Kotak’s Jifi will add a new dimension to the Indian banking business models. Liking, commenting, refer a friend & other activities will be beneficial for the first time in terms of social/transaction points & this would help users.
1) This type of account will provide First Mover Advantage to the Kotak Mahindra Bank as this is the first time in India a Bank is using social profiles to go for new accounts.
2) With Millions of Indian youths on Facebook, it will be easier for the bank to get new customers.
3) Future is mobile & online transactions. Both of these have been embedded into this Jifi account
4) Opening the account is easy & social/transaction points provide the advantage of attracting the youths.
5) This type of account provides the confidence for the users on the bank as the Bank has moved to a new era of social banking where no other bank has moved so far.
6) The bank has to use innovative strategies to sustain the momentum & make it a successful product.
Youths spend a majority of their time on Facebook/twitter/you tube, eCommerce shopping, mobile messaging & others. Youths have become the major customers in this net generation & tapping them through social media will provide first mover advantages to the bank. Right now the account is invitation only and can be funded online through Net Banking or a Debit Card transaction from your other bank account or through cheque. kotak jifi is currently available in Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Pune, Coimbatore, Jaipur and Lucknow.You can connect your twitter account through jifi dashboard & can get bank account details. You can use tweet to ‘@kotakjifi’ with the corresponding hashtag for your request & you will get a DM to your twitter handle.
The launch at the Biere club was wonderful with great food, beer & twitter contest. Event was also held at Delhi & Mumbai with Chethan Bhagat joining from Mumbai. Google hangout was a great feature to interact with other bloggers.
Pepsi MAX on Twitter: http://www.twitter.com/PepsiMAX & youtube: http://www.youtube.com/pepsi