Role of Digital Marketing & Social Media in Mother’s Day Gifts

Moms are becoming more tech savvy with lots of gizmos like Mobile, tablets, Smartphones, Camera’s & others. Bingads Industry Insights has an article on how mother’s day tech related gifts are gaining a popularity. One survey found that 64 percent of women said they would prefer a digital camera over half-carat diamond stud earrings. Electronics is now the 3rd most popular mother’s day gift.

Top tech gifts purchased were tablets (46 percent), smartphones (27 percent), computers (20 percent), cameras (13 percent) and e-readers (11 percent). In 2013 mother’s day sales hit nearly $20.7 billion, an increase of 11.3 percent over 2012..

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