India Mobile Trends 2014 – Launches, OS, Price, Screen Size & others

Pricebag has a detailed analysis on the mobile phones launched in India in 2014 & some of the trends associated with 2014 launch are

1) 25% of phones have a screen size of 5 inch exactly & 35% of phones have atleast 5 inches

2) Micromax has launched maximum phones so far in 2014 with 22

3) 36% of all launches are in the price range of 5001 and 9999 Rupees,

4) 9 out of 10 smartphones have front cameras

5) Dual SIM phones are the flavour of the season accounting for 90%

6) Android is the top OS in India accounting for 96%

Price Range

Price Range

Android

Android

ram

ram

Big Brands Reaction to Luis Suárez ‘bite’ & Real time Marketing

Urguay soccer player Luis Suarez who bit Italy’s player Giorgio Chiellini in the Fifa World Cup in Brazil yesterday provided a great opportunity for big brands for real time marketing using social media. Trident, TGI Fridays, McDonald’s, Bud Light, Domino’s Pizza UK, McDonald’s Uruguay, Cinnamon Toast Crunch, Snickers are some of the big brands which jumped into bandwagon. Promoted tweets with #Suarez hashtag was also found in twitter.

World Wildlife Fund’s #LastSelfie Campaign – Using Snapchat to Communicate about Endangerd Species

World Wildlife Fund in collaboration with Turkish agency 41? 29! has launched a new campaign called #LastSelfie. The campaign uses Snapchat’s self-destruct method of photos to show how endangered species are vanishing from the earth. This is a very creative method of using snapchat for a promotional purpose. Social Media, selfie, snap chat & other social media tools are used extensively & this campaign uses what the current generation is widely using to communicate them a message.

WWF Denmark   LastSelfie

WWF Denmark LastSelfie