World Wildlife Fund’s #LastSelfie Campaign – Using Snapchat to Communicate about Endangerd Species

World Wildlife Fund in collaboration with Turkish agency 41? 29! has launched a new campaign called #LastSelfie. The campaign uses Snapchat’s self-destruct method of photos to show how endangered species are vanishing from the earth. This is a very creative method of using snapchat for a promotional purpose. Social Media, selfie, snap chat & other social media tools are used extensively & this campaign uses what the current generation is widely using to communicate them a message.

WWF Denmark   LastSelfie

WWF Denmark LastSelfie

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