Indians spend 3 hours 18 minutes a day on their smartphones – Ericsson Report on Indian Mobile Market

Ericsson ConsumerLab Insights has a report on the usage of apps & smartphones in India and how it is changing the Indian consumers smartphone habits and expectations about mobile broadband performance. The study was carried out in April-June 2014 among 4000 smartphone users across 18 urban cities in India. Some of the findings of the study are

1) 1/4 of users check their phones over 100 times daily.

2) Indians spend 3 hours 18 minutes a day on their smartphones.

3) 1/3 of this time is spent using apps, a 63% increase in the last 2 years

4) 68% of all mobile minutes on smartphones are used at home

5) Half of all mobile broadband issues faced by users occur while they are indoors in dense urban cities.

6) 76% of existing mobile broadband users are willing to pay more for a guaranteed better mobile internet experience.

Indian Mobile Stats

Indian Mobile Stats

Salman Khan’s Kick Movie Game for Mobile launched – Android, Windows & iOS

Download links:

Kick On Android and Kick on Windows

Salman Khan has launched the mobile game based on the upcoming movie “Kick”. Bollywood has embraced the concept of mobile games for movies which help movies & its stars to connect easily with the audience. Salman’s new movie Kick has generated a lot of interest in the social media & online world & this will be further supplemented by the mobile game.

In the game, the player takes on the role of ‘Devil’ and embarks on a journey of robbing the rich, corrupt & depositing the money in bank for charitable activities. The mobile game has been developed by Disney India for both feature phones & smartphones. This will be available on Android, Windows & iOS. The games provide an interactive experience for the audience & helps increase the visibility of the movie.

KICK  The Movie Game

KICK The Movie Game

How to Implement Google App Indexing for All Android Apps?

If you have an android app for your business or services along with a website, Google now allows you to connect both the app & the website. This helps users searching on their smartphones & tablets to be directed to the respective app content. Once the users have installed the app, the users will be directed to the relevant part of the app. Many sites have already implemented this feature & Google has made it even more simpler to connect the website & app. These new features also help analyze the performance & find out the errors. The steps involved are

1) Add deep link support to your app
2) Connect your site and your app

With the normal crawling & indexing process, Google will discover app/site deep links & provide the deep links results in Search. A new feature has been added in Webmaster Tools to help find any issues during the app-site link. It will show you what type of errors have been detected for the app page-web page pairs & can be corrected to show correct links.

Android App Indexing

Android App Indexing

Source: Google Webmaster Central Blog

Adidas #allin or nothing Campaign – Adidas is the Most Talked about Brand in 2014 Fifa World Cup

Adidas has become the most talked about brand across many social media platforms like Facebook, twiter, instagram & others thanks to its #allin or nothing campaign. With both the Adidas teams in finals, the 2014 Fifa world cup has helped the brand to garner a big chunk of the visibility.Adidas football on Twitter has more than 1.5 Million followers with instagram having 1,480, 282 followers. With millions of mentions of #allin or nothing campaign, engagemnet & amplification provided a key factor for the increase in visibility during the world cup.

adidas on Instagram

adidas on Instagram