Indian cooking videos have caught the attention of the world & is creating waves on youtube. Some of the top food & cooking content on youtube is from India. 2 of the top 10 global food channels is from India & in Asia, India hold 4 out of 10 youtube food channles. Indians are also turning to Youtube increaseingly to look for Indian receips, food ideas & others.
There is a 40% YOY increase in Indian viewership for food & cooking content on youtube & India was the top country in the world searching for “Recipes” on YouTube. Some of the top Indian channles on youtube are from Nisha Madhulika, Sanjay’s VahChef, Sanjeev Kapoor Khazana, chefharpalsingh’s channel & others.
Source: Google India Blog