World Association for Zoos and Aquarium (WAZA)’s new Mobile App for Biodiversity – Mysore Zoo Included in the App

WAZA, World Association for Zoos and Aquarium, has developed a set of tools which would engage zoo visitors in actions supporting biodiversity. One of the tools is a mobile app with games, quiz, actions & others. There are links in the app as well which can be shared on social media profiles. 400 Different animal species are found around the world & 40 of which are found in the Mysore zoo.

Images of animals are also included in the tool & users can also take pics & share on the social media. The app has been developed for ios/android & help users with conserving biodiversity. Mysuru Zoo, is a member of WAZA and helping on ‘Biodiversity is us’ in association with Zoo Outreach Organization, Coimbatore.


waza – Reliance Enters Ecommerce Space

Reliance Retail has launched which will sell fruits, dairy products, vegetables & others in select Mumbai neighbourhoods like South Mumbai, navi Mumbai & Thane. With E-commerce booming in India, Reliance retail’s step shows the emphasis Reliance is having on eCommerce.

This would offer direct delivery to customers along with ease of buying, convenience & great products/services easily., & others are some of the competitors for the reliance venture. All the products available in Reliance Mart & Reliance Fresh would be available through the site.

Welcome to Reliance Fresh

Welcome to Reliance Fresh

Cleartrip Q2’14 Mobile Highlights – How Mobile traffic is driving Cleartrip’s Success?

Some of the highlights of the Cleartrip’s Q2’14 mobile Highlights are

1) 67% increase in mobile searches. with 43% of the total traffic share is for mobile & 30% of overall transactions on mobile
2) Device breakup – Tablet 8% & mobile 92% in Q2
3) Android driving 39% of the traffic while iOS 15%
4) Amongst the browsers, Chrome, android browser & Safari top the list
5) iOS 7 was the most used iOS version in Q2’14. iOS8 is also catching up with 44% share
6) Mobile played a key role in this increase of conversion. – Google Launches Hindi Voice Search & Alliance For Promoting Indian languages Online

Google has launched the Indian Language Internet Alliance, which will help promote the growth of Indian language content online. Through this initiative, millions of Indians will be able to join the online bandwagon. Several leading Indian media networks are part of this initiative. Already India has 200 million internet users & this initiative will help bring many non English speaking population of India to be internet users.

Google voice search for Hindi is also available now & a new website, which will have hindi content like apps, music, videos, blogs & others. With increasing internet & mobile penetration, Hindi content will help bring millions of people online.

Hindi web

Hindi web