Reliancefreshdirect.com – Reliance Enters Ecommerce Space

Reliance Retail has launched Reliancefreshdirect.com which will sell fruits, dairy products, vegetables & others in select Mumbai neighbourhoods like South Mumbai, navi Mumbai & Thane. With E-commerce booming in India, Reliance retail’s step shows the emphasis Reliance is having on eCommerce.

This would offer direct delivery to customers along with ease of buying, convenience & great products/services easily. Localbanya.com, bigbasket.com & others are some of the competitors for the reliance venture. All the products available in Reliance Mart & Reliance Fresh would be available through the site.

Welcome to Reliance Fresh

Welcome to Reliance Fresh

Cleartrip Q2’14 Mobile Highlights – How Mobile traffic is driving Cleartrip’s Success?

Some of the highlights of the Cleartrip’s Q2’14 mobile Highlights are

1) 67% increase in mobile searches. with 43% of the total traffic share is for mobile & 30% of overall transactions on mobile
2) Device breakup – Tablet 8% & mobile 92% in Q2
3) Android driving 39% of the traffic while iOS 15%
4) Amongst the browsers, Chrome, android browser & Safari top the list
5) iOS 7 was the most used iOS version in Q2’14. iOS8 is also catching up with 44% share
6) Mobile played a key role in this increase of conversion.

Hindiweb.com – Google Launches Hindi Voice Search & Alliance For Promoting Indian languages Online

Google has launched the Indian Language Internet Alliance, which will help promote the growth of Indian language content online. Through this initiative, millions of Indians will be able to join the online bandwagon. Several leading Indian media networks are part of this initiative. Already India has 200 million internet users & this initiative will help bring many non English speaking population of India to be internet users.

Google voice search for Hindi is also available now & a new website hindiweb.com, which will have hindi content like apps, music, videos, blogs & others. With increasing internet & mobile penetration, Hindi content will help bring millions of people online.

Hindi web

Hindi web

M Governance – How it will help connect the Government & the Public better?

With higher levels of Smartphone Penetration in India in the recent years, M Governance will play a critical role in connecting the Govt. with the public. Thanks to higher broadband speed, public are able to access internet on the go. Several state govt’s already have apps to which provide a variety of services to public. Several central Govt. departments like Railways, Passport & others have very useful mobile apps.

With millions of mobile phones sold every month, the central Govt. should make it mandatory to have all the smartphones with pre installed Govt. mobile apps. The apps should be accessible across all the mobile platforms like Blackberry, android, windows & others. Also the Govt. apps should be available even on the low speed internet. This would help people in the rural areas where there is problem with high speed internet.

The astounding role of social media in the recent elections has also prompted the state Govt. to connect with the public socially. Social Media & Mobile will help in providing better governance. All the mobile play stores should have a government category with various Central & state Govt. apps.

The National Mobile Governance Initiative

Mobile Seva

Mobile Seva