BMW India’s new campaign “Don’t Postpone Joy” reminds people that life is passing by fast and one has to live for the moment & enjoy it. The campaign urges the affluent Indians to enjoy the joy of a luxury car & as “joy is BMW”, this campaign apptly showcases to enjoy the joy. A microsite has also been created as part of the campaign and the microsite has been designed creatively. You can enter your age and it shows your age in seconds.
Narendra Modi led Govt’s Make in India program will facilitate investment, foster innovation, protect IP, and build best-in-class manufacturing infrastructure. New de-licensing and deregulation policies will help reduce complexity & to increase speed and transparency. This campaign to help India become a major Industrial hub globally.
Services of all Central Govt. Departments & Ministries will be integrated with the E-Biz, Industrial licenses extended to 3 years, online returns filing & other initiatives have been undertaken. Policy in Defence sector liberalised and FDI cap has been raised from 26% to 49%.
IKEA have launched their 2015 catalogue spoofing the Apple Advt. The catalogue has been engineered to perfection with tacticle touch technology, eternal battery & others. At only 8mm thin & weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.
Here comes the Drone-vertising. Russia’s Wokker using Drone-vertising for its rice & noodle dishes. Wokker banners were attached to Drones & launched around office centers. This helped in drawing the attenetion of the employees & an increased sales by 40%.
Zee Kannada’s new program being aired on weekends called as “Weekend with Ramesh” has become one of the most interesting TV programs in a short period of time. Hosted by popular Kannada Actor Ramesh, the show has all the ingredients of striking a right chord with the audience. Puneeth Rajkaumar, Ravichandran, Ranganath & Arjun Sarja are the 4 persons interviewed on the show so far.
The show also has a contest where you can Upload your family’s happiest moment on Zee Kannada’s FB/Twitter page along with Your question to Ramesh. Tweet with “Weekend With Ramesh #Openhappiness, #WWR “. The person with the best picture & question will be chosen, invited to the sets and the question will be answered by Ramesh.
With the increase of social media usage for conversations it is becoming difficult for marketers to understand their audience & target/communicate with them properly. Marketers are getting lost in the world of chaotic internet. The latest campaign from Adobe focusses on this & how their products help market effectively.