Adidas has become the most talked about brand across many social media platforms like Facebook, twiter, instagram & others thanks to its #allin or nothing campaign. With both the Adidas teams in finals, the 2014 Fifa world cup has helped the brand to garner a big chunk of the visibility.Adidas football on Twitter has more than 1.5 Million followers with instagram having 1,480, 282 followers. With millions of mentions of #allin or nothing campaign, engagemnet & amplification provided a key factor for the increase in visibility during the world cup.
This is a part of the #LikeAGirl campaign by Always, the feminine hygiene brand by P&G. Directed by Lauren Greenfield, girls everywhere keep their confidence & #LikeAGirl is an awesome thing. Take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult – that it means being strong, talented, and downright amazing.
Urguay soccer player Luis Suarez who bit Italy’s player Giorgio Chiellini in the Fifa World Cup in Brazil yesterday provided a great opportunity for big brands for real time marketing using social media. Trident, TGI Fridays, McDonald’s, Bud Light, Domino’s Pizza UK, McDonald’s Uruguay, Cinnamon Toast Crunch, Snickers are some of the big brands which jumped into bandwagon. Promoted tweets with #Suarez hashtag was also found in twitter.
— SNICKERS® (@SNICKERS) June 24, 2014
— Nando's (@NandosUK) June 24, 2014
World Wildlife Fund in collaboration with Turkish agency 41? 29! has launched a new campaign called #LastSelfie. The campaign uses Snapchat’s self-destruct method of photos to show how endangered species are vanishing from the earth. This is a very creative method of using snapchat for a promotional purpose. Social Media, selfie, snap chat & other social media tools are used extensively & this campaign uses what the current generation is widely using to communicate them a message.
Cadbury’s #CremeEggBake Campaign on Google+ & how it helped the brand increase visibility. Consumers can submit recipes using its Crème Egg . The official page of the campaign was launched by Cadbury’s on Google+ & #CremeEggBake was the hashtag & consumers can tweet using the hashtag about recipes, images & others. On their YouTube channel, the campaign was supported with videos. Read more about the campaign at Clickz
— Cadbury UK (@CadburyUK) February 11, 2014