IKEA have launched their 2015 catalogue spoofing the Apple Advt. The catalogue has been engineered to perfection with tacticle touch technology, eternal battery & others. At only 8mm thin & weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas.
Here comes the Drone-vertising. Russia’s Wokker using Drone-vertising for its rice & noodle dishes. Wokker banners were attached to Drones & launched around office centers. This helped in drawing the attenetion of the employees & an increased sales by 40%.
Zee Kannada’s new program being aired on weekends called as “Weekend with Ramesh” has become one of the most interesting TV programs in a short period of time. Hosted by popular Kannada Actor Ramesh, the show has all the ingredients of striking a right chord with the audience. Puneeth Rajkaumar, Ravichandran, Ranganath & Arjun Sarja are the 4 persons interviewed on the show so far.
The show also has a contest where you can Upload your family’s happiest moment on Zee Kannada’s FB/Twitter page along with Your question to Ramesh. Tweet with “Weekend With Ramesh #Openhappiness, #WWR “. The person with the best picture & question will be chosen, invited to the sets and the question will be answered by Ramesh.
With the increase of social media usage for conversations it is becoming difficult for marketers to understand their audience & target/communicate with them properly. Marketers are getting lost in the world of chaotic internet. The latest campaign from Adobe focusses on this & how their products help market effectively.
Adidas has become the most talked about brand across many social media platforms like Facebook, twiter, instagram & others thanks to its #allin or nothing campaign. With both the Adidas teams in finals, the 2014 Fifa world cup has helped the brand to garner a big chunk of the visibility.Adidas football on Twitter has more than 1.5 Million followers with instagram having 1,480, 282 followers. With millions of mentions of #allin or nothing campaign, engagemnet & amplification provided a key factor for the increase in visibility during the world cup.
This is a part of the #LikeAGirl campaign by Always, the feminine hygiene brand by P&G. Directed by Lauren Greenfield, girls everywhere keep their confidence & #LikeAGirl is an awesome thing. Take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult – that it means being strong, talented, and downright amazing.