Tata Group is the India’s most valuable brand followed by LIC, SBI, Airtel & Reliance as per the report from Brandirectory. Tata Group is valued at $21 Billion, LIC $4.1 billion & SBI at $4 Billion. HCL’s brand value has increased moving to 12 th spot from 14th spot in 2013. Govt run companies Among the top 10 are LIC, SBI, ONGC, IOC. Infosys is the top IT company at 9th spot. By investing in branding, customer satisfaction, engagement & other related activities, Indian companies can move up the brand value.
With the increase of social media usage for conversations it is becoming difficult for marketers to understand their audience & target/communicate with them properly. Marketers are getting lost in the world of chaotic internet. The latest campaign from Adobe focusses on this & how their products help market effectively.
Xiaomi has become the leading smartphone vendor in China overtaking Samsung in volumes in Q2 as per the report from Canalys. Xiaomi has 14% share in China. 8 Chinese vendors including Lenovo, Yulong, Huawei, BBK, ZTE, OPPO and K-Touch accounted for 65% market share & Samsung/Apple accounted for 18% of the share. Xiaomi has been able to make it to the top position with aggresive pricing strategy, MIUI software, services & creative marketing. Globally, 292.4 million smart phones shipped in Q2 2014, representing 23% YOY growth and 5% growth on the first quarter.
Micromax has become the top Mobile brand in India as per the report from Counterpoint Technology Market Research. Some of the findings from the report are Micromax became the leading mobile phone supplier brand in India in Q2 2014 with 17% market share. Micromax has also become the second largest smartphone vendor with a market share of 19% behine leader Samsung. Indian mobile phone market grew at 2% annually and the smartphone market grew at 68% annually.
An Infographic on the Male Domination in the Tech World. Diversity reports by Google, Facebook & recently by twitter all point at Male Domination in the Tech World.
You will find more statistics at Statista
Ericsson ConsumerLab Insights has a report on the usage of apps & smartphones in India and how it is changing the Indian consumers smartphone habits and expectations about mobile broadband performance. The study was carried out in April-June 2014 among 4000 smartphone users across 18 urban cities in India. Some of the findings of the study are
1) 1/4 of users check their phones over 100 times daily.
2) Indians spend 3 hours 18 minutes a day on their smartphones.
3) 1/3 of this time is spent using apps, a 63% increase in the last 2 years
4) 68% of all mobile minutes on smartphones are used at home
5) Half of all mobile broadband issues faced by users occur while they are indoors in dense urban cities.
6) 76% of existing mobile broadband users are willing to pay more for a guaranteed better mobile internet experience.
Salman Khan has launched the mobile game based on the upcoming movie “Kick”. Bollywood has embraced the concept of mobile games for movies which help movies & its stars to connect easily with the audience. Salman’s new movie Kick has generated a lot of interest in the social media & online world & this will be further supplemented by the mobile game.
In the game, the player takes on the role of ‘Devil’ and embarks on a journey of robbing the rich, corrupt & depositing the money in bank for charitable activities. The mobile game has been developed by Disney India for both feature phones & smartphones. This will be available on Android, Windows & iOS. The games provide an interactive experience for the audience & helps increase the visibility of the movie.