MTS India uses “Internet Baby” (#MTSInternetBaby) for 3GPlus Advt

MTS India latest advt features the “internet baby” for its 3Gplus data network. The ad has been created by Creativeland Asia. Today’s net gen are restless & have no patience waiting for the net to load. The internet baby arrives all of a sudden & snatches the father’s tablet. It then searches for ‘how to cut the umbilical cord’ & cuts it. The baby takes a selfie with the nurse & also broadcasts a video. MTS uses “Born for the internet. MTS 3GPlus Network” for the advt.

This is a very creative advt in India & stresses on how fast its 3G plus data network is. Indian advertisers are using babies for their advt in the recent years. Evian’s Baby & me is very well known advt featuring babies.

Dunkin Donuts #IceDD Contest on Twitter’s Vine

Dunkin Donuts is using Twitter’s Vine for its latest campaign. This is a very creative campaign given that it is using Vine. It is encouraging its fans to show how the coffee house puts a pep in their step. Fans can show their 6 second vine video how the DD Iced coffee keeps them active. The videos should be included with the hashtag #iceDD. The winner will walk away with a full year supply of free Coffee.

Twitter is the brain behind Vine, the video sharing app that lets users create 6 second videos. Many brands have already jumped into the Vine for their marketing activities. Brands are exploring creative ways to reach fans & engage. Videos provide fans to express themselves & let their creative juices flow. Here is one of the links to Dunkin Donuts Vine video.

SoDA Digital Trends 2013 Report

Society of digital Agencies annual Digital Marketing Outlook Survey. This provides the digital marketing outlook for 2013. There is a wealth of information on consumer markets, digital marketing budgets, innovations happening in digital space & others. As the internet penetration is increasing along with online commerce, companies are shifting towards digital marketing & also to increase their visibility.

eBay India Brand Campaign – Want it get it

With the booming of online shopping in India, eBay India has launched integrated brand campaign aimed at giving a push up to the Ebay India brand in the Indian online shopping space. Several new comers in the field like Flipkart, Jabong, Snapdeal & others have been runnings TVC for quite some time. TVC’s show people wanting to purchase a product & is being told by another about the great deals on Ebay India. Want it, Get it is the theme of the promotion. Ebay is one of the oldest entrants in Indian online shopping space.

Indian online shopping market has been growing rapidly & they are making great strides in tier-2 & tier-3 cities. Online shopping offers the convenience of variety, price & easy shopping. With different kinds of financing options, online shopping is becoming a big industry.

Pepsi ‘Oh Yes Abhi’ Campaign

Pepsi’s ‘Oh Yes Abhi’ campaign is a new campaign of Pepsi in India featuring Ranbir Kapoor, Mahendra Singh Dhoni and Priyanka Chopra. It captures the new face of young India, which wants to do things right now. This went on air from Feb 1st. This is the first marketing initiative of Pepsi this year & this is created by JWT India. It has been shot in different locations like cricket stadium for Dhoni, crowded mumbai street & others. This concept is of living in the moment. Digital media like facebook, twitter, websites have also been used to promote the campaign.

Pepsi Oh Yes Abhi Website
Facebook Pepsi India
Twitter Pepsi India