With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.
You will find more statistics at Statista
MTS India latest advt features the “internet baby” for its 3Gplus data network. The ad has been created by Creativeland Asia. Today’s net gen are restless & have no patience waiting for the net to load. The internet baby arrives all of a sudden & snatches the father’s tablet. It then searches for ‘how to cut the umbilical cord’ & cuts it. The baby takes a selfie with the nurse & also broadcasts a video. MTS uses “Born for the internet. MTS 3GPlus Network” for the advt.
This is a very creative advt in India & stresses on how fast its 3G plus data network is. Indian advertisers are using babies for their advt in the recent years. Evian’s Baby & me is very well known advt featuring babies.
Amar Chitra Katha (ACK) comics app on Windows app store is the app from Amar Chitra Katha, India’s largest comics publisher. The app has hundreds of Amar Chitra Katha titles in digital format. With this app you can purchase, download & read hundreds of ACK digital comics. With a single user account, you can view the comics across many devices. Some of the salient features are 200+ Amar Chitra Katha Comics, 3 free titles & others. This is available for computers & tablets running Windows 8.
Unilever’s Project Sunlight is a campaign/movement which explores the social missions of unilever brands. It consists of a growing community of people. Project Sunlight was created by David/Ogilvy & Mather. Together we can create a brighter future for our children. As part of the campaign, Unilever will create “acts of sunshine”. Already crores of “acts of sunshine” have been done as given in the website. You can join the Project sunlight through Facebook/twitter or registering on the website.
Motorola ‘Lazy Phone’ Viral Video has garnered 7 million views on youtube in just 3 days. It has got 4921 likes & more than 500 comments since going live. Viral videos help brands create great visibility.