Tata Group is the India’s most valuable brand followed by LIC, SBI, Airtel & Reliance as per the report from Brandirectory. Tata Group is valued at $21 Billion, LIC $4.1 billion & SBI at $4 Billion. HCL’s brand value has increased moving to 12 th spot from 14th spot in 2013. Govt run companies Among the top 10 are LIC, SBI, ONGC, IOC. Infosys is the top IT company at 9th spot. By investing in branding, customer satisfaction, engagement & other related activities, Indian companies can move up the brand value.
2013’s Great online Shopping festival website is live at gosf.in. This year it will be held from Dec 11 till 13th. This year’s website has the option of Hindi language as well. Airtel, Intel & paytm are the 3 preferred partners for the 2013 GOSF. For 2013, the list of retailers participating is huge & have been listed alphabetically in the website.
Most of the companies which have an online presence are participating in the GOSF. From Airtel, airasia to Zovi, you can find all the online retailers in the list. Clicking on the website link will take you to their GOSF customized page. This online shopping festival is emerging as Black Friday/Cyber Monday deals of US.
Interbrand India has unveiled the 30 most valuable Indian brands. For any brand, it is the value it achieves is of paramount importance. Several Indian brands have been popular in India after Independence. With the opening of Indian economy for MNC’s in the 90’s, Indian brands have come a long way. Interbrand’s brand valuation methodology determines the contribution that the brand makes to the business’s results.
Several new & old companies have made it to the top 30 list. The sectors are also varied ranging from telecom, financial services, tehcnology, energy, automotive, FMCG & others. TATA tops the table with $10,907M brand value. Tata is followed by Reliance, Airtel, SBI, Infosys in the top 5 position. Banking powerhouse SBI & other banking giants like Axis bank, ICICI, Bank of Baroda, PNB & Union Bank have made it to the top 30 list.
With millions of Indians on facebook, companies are finding it easier to reach the audience through facebook. Some of the companies in India advertising on facebook include reliance mutual fund, Myntra, Kingfisher, Airtel, Chevrolet Cruze, Toyota & others. These ads are usually linked to a landing page or to facebook brand pages. Companies are using Facebook advt during the launch of a new product/service, to connect with their exisiting customers & others. It has been recently found that most of the users who like a brand page are already the customers of the product/service. So facebook marketing can also be used as a customer relationship marketing. Brands use it to announce special offers, limited edition products & others. Daily deal sites in India are also one of the major advertisers on facebook. Facebook has more than 750 million members & this provides a great source for the brands to connect with the customers.