How to Implement Google App Indexing for All Android Apps?

If you have an android app for your business or services along with a website, Google now allows you to connect both the app & the website. This helps users searching on their smartphones & tablets to be directed to the respective app content. Once the users have installed the app, the users will be directed to the relevant part of the app. Many sites have already implemented this feature & Google has made it even more simpler to connect the website & app. These new features also help analyze the performance & find out the errors. The steps involved are

1) Add deep link support to your app
2) Connect your site and your app

With the normal crawling & indexing process, Google will discover app/site deep links & provide the deep links results in Search. A new feature has been added in Webmaster Tools to help find any issues during the app-site link. It will show you what type of errors have been detected for the app page-web page pairs & can be corrected to show correct links.

Android App Indexing

Android App Indexing

Source: Google Webmaster Central Blog

Facebook Acquires Bangalore based Startup Little Eye Labs – A Performance Analysis and Monitoring tool

Facebook has acquired the Bangalore based startup Little Eye Labs. The company makes tool for analyzing the performance of mobile apps. This is the first Indian acquistion by Facebook & shows the Facebook’s strategy of mobile dominance. Parse was another company which Facebook acquired for its move into Mobile area.

The entire Little Eye Labs team will move to Facebook’s HQ in Menlo Park, CA. This is a great move for Indian startup companies & will give a big boost for the Indian companies. The company was backed by GSF and VenturEast Tenet Fund. The company can leverage Facebook’s world-class infrastructure at its HQ & can help improve their apps.

facebook little eye labs

facebook little eye labs

15 Years of Google – An Infographic on How Google is dominating the Web

Google, which is celebrating 15 years this week, has grown to become a dominant force in the web.  Search, Android, Google Adwords, Adsense, Maps & others are some of the important areas of Google.  The chart below shows the market share of Google in some of its areas.

15-years-of-google
You will find more statistics at Statista

Google Play Books & Movies now in India

Google has launched books & movies on Google play in India. Movies are available for rental & purchase in India. This service is currently available in 13 countries now. With the booming of Indian mobile market, it makes a perfect move for Google to make available movies on Google play. Books have also been added to the Google play which ranges from Indian titles to classics. Many international best sellers are also available in the store. Books can be read across mobile, tablets & computer. Google recently started selling Nexus 7 mobile devices online in India as well. This is the first time Google is selling a device in India to a customer through its Google Play Store. Also available on Google Play is apps with a wide range of categories in both free & paid versions. Google play was earlier knows as the Android market.

Mobile App Crashes Analytics

Mobile app crashes metrics provides information which helps provide better apps, more monetization & proper use of resources. Through the measurement, data will be updated every time there is a crash. Also crashes can be measured across various versions. This helps in understanding which version is stable. The app crashes can be divided among various platforms like iphone, andorid, Blackberry & others.

More in depth analysis can be made by analyzing crashes at the device level like Samsung Galaxy, Apple iphone & other makes. Whether crash is happening at the server level or due to the mobile phone problem can also taken into consideration. Ads are also served through apps. This also needs to be monitored to find out if clicking the ads is causing crashes.

Apple launches iTunes Stores in India

Apple has launched iTunes Stores in India along with several other international markets like Turkey, SA & Russia. users can rent or purchase movies from the store & also music. In June, it was launched in Singapore, Taiwan & Hong Kong. India with rapidly increasing smartphones, will provide a huge market for Apple to expand its market share.