Google Overtakes Apple to become the World’s Top brand

Google has overtaken Apple to become the world’s largest Brand as per the latest Brand report from MillwardBrown. Apple & Google are fighting over several areas & Google has overtaken Apple in the brand value. As per the BrandZ Top 100 Most Valuable Global Brands Google’s brand value stands at $158.84 million, an increase of 40% YTY. Apple, which has been topping the list, for the last 3 years saw its value decline by 20% to $147.88 million. IBM, Microsoft are in the next 2 places. The BrandZ Top 100 Most Valuable Global Brands 2014 added $310 billion to reach $2.9 trillion in brand value, a 12% increase YTY

Apparel has led all categories in overall brand value growth with a 29% rise. Only 18 of the Top 100 brands have lost value this year. Tencent, the Chinese social network and Internet portal, led the list of fastest risers with a 97% increase in brand value, overtaking China Mobile as China’s most valuable brand.Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively. Amazon entered the Top 10 at number 10, the first retailer to achieve this distinction.

http://www.millwardbrown.com/BrandZ/Top_100_Global_Brands.aspx

millwardbrown Top 100 Brands

millwardbrown Top 100 Brands

Ferrari is the world’s most powerful brand & Apple is the world’s Most Valuable Brand – Brand Finance Global 500

Brand Finance has released the Brand Finance Global 500 which provides the most powerful & most valuable brands globally. Ferrari is the world’s most powerful brand. Employee satisfaction, brand finance, loyalty, visual identity & online presence makes it the world’s most powerful brand. Ferrari is one of only 11 brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.

Apple is the world’s most valuable brand for the 3rd year in a row. Samsung’s brand value has increased from US$20 billion to US$79 billion this year. Facebook has added 76% to its brand value this year & making it to 122nd position. US brands dominate the Brand Finance’s list, with 185 brands of the 500 spots occupied by it.

Brand Finance Global 500

Brand Finance Global 500

Interbrand’s Best Global Brands 2013 – Apple, Google, Coco-Cola, IBM, Microsoft, GE & others

Apple has gained the top spot in Interbrand’s Best Global Brands report. Coco-Cola, which has been in top spot for the last 13 years, has taken the 3rd spot. Google is in 2nd position. This is for the first time in the report that Coco-Cola is not in the top spot. Apple has seen a phenomenal growth in the last few years thanks to iPhone & ipad sales. Many tech companies like IBM, Microsoft, Intel are in the top 10 list.

This report is published annually identifying top 100 best global brands. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion. Apple, which was in #36 position in 2000 with a brand value of $6.6 Billion is now at #1 position with $98.3 Billion. Interbrand’s Best Global Brands methodology is ISO certified & has become a benchmark for the best global brands. Discovery, Duracell, Chevrolet are the new entrants for this year. Facebook, Google, Prada, Apple, Amazon are the fastest rising brands for 2013. Full report can be accessed at bestglobalbrands.com

Interbrand’s Best Global Brands 2013

Interbrand’s Best Global Brands 2013

Future of Advertising, Tech, Mobile, Gaming & others : A to Z of Future

Analytics, Wearable computing, crowd funding, driver-less cars, Nano technology & others are some of the technologies which will bring a sea of changes in the way we live, communicate, travel & others. Apple, Google, Amazon & Facebook are some of the great tech companies working on the next generation of technology. Social media, Social business & e-commerce are bringing in new ways companies interact with the customers.

Smartphones have revolutionized the way one communicates & browses on the mobile. Computing power which was available on desktop earlier is now available on mobile devices & apps have made it possible for greater interaction. Social Listening is providing fresh insights to the way consumers interact with brands. Here is a great presentation on everything from A-Z happening in the technology.