How travellers are using Mobile in Indian Airports ? – An AdNear Study

AdNear has released a study on the mobile usage behaviour of Travellers In Indian airports covering Delhi, Mumbai, Kolkata, Hyderabad, Chennai & Bangalore airports. The sample size was 0.65 Million users over a period of 3 months.

1) Average time spend on Mobile is 1.61 hrs per user.

2) Mumbai travellers had 14% higher engagement as compared to the average time on mobile.

3) Bangalore travellers were lower on mobile engagement compared to travellers in 5 cities.

4) Mumbai travellers are either more mobile savvy or have easier access to Wifi

5) Audience trends: 3.4% Students, 4.2% home makers & 4.6% affluent & professionals.

Mobile Usage in Airports in India

Mobile Usage in Airports in India

Facebook Acquires Bangalore based Startup Little Eye Labs – A Performance Analysis and Monitoring tool

Facebook has acquired the Bangalore based startup Little Eye Labs. The company makes tool for analyzing the performance of mobile apps. This is the first Indian acquistion by Facebook & shows the Facebook’s strategy of mobile dominance. Parse was another company which Facebook acquired for its move into Mobile area.

The entire Little Eye Labs team will move to Facebook’s HQ in Menlo Park, CA. This is a great move for Indian startup companies & will give a big boost for the Indian companies. The company was backed by GSF and VenturEast Tenet Fund. The company can leverage Facebook’s world-class infrastructure at its HQ & can help improve their apps.

facebook little eye labs

facebook little eye labs

Bangalore – How to infuse Fresh Blood & Soul into this City?

Bangalore, once the garden city, pensioners paradise & one of the most beautiful city in India has lost its image with the rise of IT/BT, population growth, real estate developments, un checked growth of the city & most importantly has lost its soul. Almost 50 kms of radius surrounding the city with Ramnagar on Mysore Road, Nelamangala on Tumkur road, Attibele on Hosur road & Intl airport on Bellary road & other important roads have been filled with commercial buildings, residential areas & industries. Water problem, Electricity, Traffic, corruption & others have become a part of daily life. With lakhs of vehicles plying on road & population expected to touch crores in years, need to infuse a Humanistic touch & soul to the city.

On one side of the coin we have the über rich class sporting Audi, BMW, Jaguar & other cars, city’s skyscrapers dotted with high rise buildings & on the other side mushrooming layouts, slums, garbage collection & others, one is left wondering what is wrong with the city. Whom to be blamed for this mess? The Govt, agencies, public or is it the sum of everything? As the years are passing by, problems are mounting & the Silicon Valley is losing its sheen. Depression, Stress, Anxiety, loneliness, diabetes, Heart ailments & others have become a common thread running in the psyche of the city.

It is hightime the Govt, govt agencies, NGO’s, eminent people & the common man form a foundation to infuse fresh blood & soul to the city. Bring all major agencies like BDA, BWSSB, Bescom & others under one roof for more collaboration & coördination. Go for public & private partnership to boost the infrastructure. Community building exercise is needed to involve people in social activities. Use social media, web & other new technologies to better connect with the city.


TCS GenY Survey 2012-2013 : Digital Habits of High School Students in India

TCS GenY Survey 2012 consisted of 17478 students in 12-18 year old group spread across 14 cities In India. This has been classified into Metros & Mini Metros. Metros involve Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai & non Metros involve Ahmedabad, Bhubaneshwar, Cochin, Coimbatore, Indore, Lucknow, Nagpur and Pune. 1660 schools participated in the survey. This survey reveals great wealth of information about the Digital Habits of High School Students in India. The period of the survey was Aug 2012 to Dec 2012.

Some of the survey findings are

1) Mobiles have become the principal device high schools students own across India & Metro. While in Mini Metro, it is the Home PC.
2)Tablet is the favourite gadget.
3)Samsung is the market leader in brands followed by Nokia, Apple, HTC
4)Android is the leading OS with Windows & iOS in the race as well
5)Facebook is the top social networking space used. Google+, Linkedin & Twitter among others.
6) Online shopping gets younger. 4 out of 10 children are shopping online today.

Access the complete study at TCS website


Karnataka Assembly Elections 2013 & Role of Social Media

Social media is playing a critical role in this year’s assembly elections in Karnataka to reach out to the urban youths. BJP, Congress & JDS have their social media profiles on Facebook, youtube, Twitter & Google+. Facebook has many official pages of contesting candidates & present MLA’s. In just a short span of 5 years, social media has become a popular tool for the parties to reach out to voters. Ads of the candidates are also coming up on Facebook.

Google+ hangout is a great avenue for the candidates to interact with voters. The official websites of the parties also have links to these profiles. With the increase in the internet penetration & more people going social, it helps parties to tap into the huge member base of social networking sites. To increase the interaction, they can ask questions, value the feedback provided by the voters & also post pics/videos. Below are some of the links to the profiles of the parties.

Karnataka Congress:

Karnataka JD(S):

Karnataka BJP:

little BANGALORE – Viral Video

1st December Studio has created little Bangalore, a video, which has gone viral on youtube. A timelapse video which captures Bangalore, India’s Silicon Valley. This is a tribute to the city which has undergone a paradign shift in the last 2 decades thanks to the IT/BT. It has already got lakhs of views on Youtube.