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Open Automotive Alliance is a global alliance of tech & auto Industry leaders. This alliance will bring Android platform to cars in 2014. OAA is planning to make technology in the car safer, seamless & useful to everyone. Mobile technology which was in a very nascent stage a few years ago has grown rapidly. A common platform like Android will make innovation faster, bring cutting-edge technology to the drivers & a great experience for drivers/passengers.
Audi, GM, Google, Honda, Hyundai and NVIDIA have formed the OAA. Mobile technology has reshaped the way we communicate. Similar to Apps, mobile browsing & other mobile tech, innovation in car technology will make driving safer. Connected Car experience will help provide drivers/passengers a great experience.
Hyundai India has a new contest called Write your i10 story. The details about the contest is available at www.writeuri10story.com, the official website. In this, participants have to draft a screenplay for the next commercial of i10. the draft can be uploaded to the website in audio, video & text formats. With the automobile market reaching new levels in India, automakers are trying to increase their brand visibility through various methods of advt.This provides an opportunity for winners to perform in a TV ad with Shah Rukh Khan, the brand ambassador for Hyundai i10 in India. One can also give a missed call at a number given in the website & they will get a call back for their i10 story.
VW’s Jetta TSI youtube Testdrive campaign on youtube. This is a creative marketing strategy by VW to communicate about the product. One can ask question about the car & there are video replies to it. There is also like button for videos & can be shared. Also one can book the test drive for the car. VW has been at forefront of creative marketing in India & this helps brands connect better with the customers & also helps increase brand visibility.
Hyundai Eon has already creayted quite a wave in India going by the specifications of the car. Hyundai which earlier heralded small car era in India with Hyundai Santro is again going to change the Indian Automotive scene with Hyundai Eon. The Hyundai Eon India website also has a contest called Hey India What’s on where users can upload pics which is currently making headlines in India & depending on the number of likes users get a chance to win galaxy tab & ipods. This is a very unique way of marketing activity to launch a car. Recently car companies in India are launching innovative campaigns to attract new customers during the new launch. Social media is proving to be a great medium to launch new vehicles & connect with people. Hyundai Eon profile is available on Twitter, Youtube & Facebook. Companies are embracing Digital marketing now than traditional marketing in the initial stage of product launch to connect & build rapport with customers. And also to create awarness about the product & service as well.