Coca–Cola’s Open Happiness & Expedition 206 – A Unique Social Media Campaign

Coke’s Open Happiness Campaign has been airing for some time. Now for their Year 2020 strategy, Coke has embarked on a major Social media drive.Though Coca-Cola is the world’s most favorite brand, in the social media world Coca-Cola still has miles to go compared to other brands.  They will be using Twitter, Facebook, Youtube & others for their social media campaign. They have selected 3 people who will tour all the 206 countries where Coke is sold & will document what makes People happy in accordance with the Open happiness Campaign on Twitter, facebook & others. Starting the journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. This will also bring Coke to the Mainstream of Social Media & their site expedition206.com where the details will be documented. This is also the major social media campaign taken by any Corporate.This is by for the biggest Social media campaign & experiment in the world. This is taking Web 2.0 to the masses.

Coca Cola vs Coca Colla – Copying a Brand?

Coca Colla, is a new Drink from the land of Bolivia. It looks more like a Coca – Cola with its red color. However, Coke is from the land of Capitalism while Coca Colla is from the land of Socialism, Bolivia. Several brands have come up across the world imitating Coke. This is the newest imitating coke. CoCa Colla is made from Coca, raw ingredient used in Cocaine. Coca Cola is the world’s favorite brand. Can brands make a name & survive by copying a leading brand?