Mobile Ad Market Leaders – Google, Facebook, Twitter & others

With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.

Infographic: Google and Facebook Dominate Booming Mobile Ad Market | Statista
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Facebook & Google’s 2014 Indian Election Tracker Tools – Track Parties, Candidates & others

Google Election Tracker : http://www.google.co.in/elections/ed/in

Facebook Election Tracker : https://www.facebook.com/FacebookIndia/app_526285324152069

Social Media is playing a key role in this year’s General Elections in India. Political parties have embraced facebook, twitter, Google+ & other social media sites to connect with the public. Facebook has launched an App called ‘India Election Tracker’ which tracks parties, candidates & other info related to elections. A poll has been included on the issuses concerned to voters, updates about the parties, Facebook talks & other info. You can view results by previous day & upto last 7 days.

Google has launched a website to track Indian elections & provides information on Parties, states & their campaigns on Youtube. There is a section on how to register to vote & links to various election resources. Youtube election partners are Times Now, HT, NDTV, AajTak, Zee news & others. There is a youtube elections hub which has videos related to Indian elections 2014.

2014 Indian Election Tracker Tools

2014 Indian Election Tracker Tools

Ten Big Social Media Challenges & How to Overcome them

With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.

Comparing Facebook-WhatsApp Deal with Other High Profile Tech Deals

The chart below shows how facebook’s Whatsapp acquisition stands compared to other high profile tech acquisition. Facebook’s deal is the biggest one in the recent times followed by Google’s Motorola Deal. Social media space is seeing a lot of acquisitions. Facebook also bought Instagram for $1 Billion & is growing at a very good pace. Google has done many acquisitions recently in the Robotics, Internet of things & other areas.

Whatsapp handles more than 50 billion messages a day, 500 million images & has 450 million users. It has a very good market share of mobile messaging app in countries like India, Brazil & others.

Infographic: WhatsApp Deal Dwarfs Other High-Profile Tech Acquisitions | Statista
You will find more statistics at Statista