How to Implement Google App Indexing for All Android Apps?

If you have an android app for your business or services along with a website, Google now allows you to connect both the app & the website. This helps users searching on their smartphones & tablets to be directed to the respective app content. Once the users have installed the app, the users will be directed to the relevant part of the app. Many sites have already implemented this feature & Google has made it even more simpler to connect the website & app. These new features also help analyze the performance & find out the errors. The steps involved are

1) Add deep link support to your app
2) Connect your site and your app

With the normal crawling & indexing process, Google will discover app/site deep links & provide the deep links results in Search. A new feature has been added in Webmaster Tools to help find any issues during the app-site link. It will show you what type of errors have been detected for the app page-web page pairs & can be corrected to show correct links.

Android App Indexing

Android App Indexing

Source: Google Webmaster Central Blog

Google Overtakes Apple to become the World’s Top brand

Google has overtaken Apple to become the world’s largest Brand as per the latest Brand report from MillwardBrown. Apple & Google are fighting over several areas & Google has overtaken Apple in the brand value. As per the BrandZ Top 100 Most Valuable Global Brands Google’s brand value stands at $158.84 million, an increase of 40% YTY. Apple, which has been topping the list, for the last 3 years saw its value decline by 20% to $147.88 million. IBM, Microsoft are in the next 2 places. The BrandZ Top 100 Most Valuable Global Brands 2014 added $310 billion to reach $2.9 trillion in brand value, a 12% increase YTY

Apparel has led all categories in overall brand value growth with a 29% rise. Only 18 of the Top 100 brands have lost value this year. Tencent, the Chinese social network and Internet portal, led the list of fastest risers with a 97% increase in brand value, overtaking China Mobile as China’s most valuable brand.Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively. Amazon entered the Top 10 at number 10, the first retailer to achieve this distinction.

http://www.millwardbrown.com/BrandZ/Top_100_Global_Brands.aspx

millwardbrown Top 100 Brands

millwardbrown Top 100 Brands

Stats on Typical YouTube users in UK & how it helps marketers to target better?

A research conducted by Ipsos MediaCT reveals some interesting information about the youtube users in UK. Some of them are

1) After seeing an ad on youtube 41% of users have taken an action, 22% have looked for more information online & 16% have visited the website

2) 31% of youtube users try new products against 14% for non youtube users.

3) 50% of youtube users talk about what they saw on youtube & 44% share youtube videos they saw.

4) Top channels watched on youtube : Music,comedy, DIY

5) 66% of Youtube users are married or cohabiting & 39% watch youtube with their partner.

youtube UK

youtube UK