How travellers are using Mobile in Indian Airports ? – An AdNear Study

AdNear has released a study on the mobile usage behaviour of Travellers In Indian airports covering Delhi, Mumbai, Kolkata, Hyderabad, Chennai & Bangalore airports. The sample size was 0.65 Million users over a period of 3 months.

1) Average time spend on Mobile is 1.61 hrs per user.

2) Mumbai travellers had 14% higher engagement as compared to the average time on mobile.

3) Bangalore travellers were lower on mobile engagement compared to travellers in 5 cities.

4) Mumbai travellers are either more mobile savvy or have easier access to Wifi

5) Audience trends: 3.4% Students, 4.2% home makers & 4.6% affluent & professionals.

Mobile Usage in Airports in India

Mobile Usage in Airports in India

#Telangana & the Role of Social Media in its Creation

Social Media has played a big role in student movement, which played a key role in the formation of new state of Telangana. Several facebook communities have been set up which helped bring the people together. Just a facebook status update or twitter update is needed to flare up the communication on the state hood issue. It also helped provide feedback on what is going right & what is wrong. Youtube also proved to be a great platform with videos of the protests & movements getting thousands of views.

Several hashtags related to the new state like #Telangana, #Hyderabad, Seemandhra, Andhra & others have been trending on twitter. Social media was flooded with the information from nation’s capital on the developments in the state. Posts, pics, videos of people’s’ celebration on the success of T-agitators were up on social media platforms. There were sad posts as well over the break up of AP. Several telangana related accounts on Twitter have been updating the info on the developments.


TCS GenY Survey 2012-2013 : Digital Habits of High School Students in India

TCS GenY Survey 2012 consisted of 17478 students in 12-18 year old group spread across 14 cities In India. This has been classified into Metros & Mini Metros. Metros involve Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Mumbai & non Metros involve Ahmedabad, Bhubaneshwar, Cochin, Coimbatore, Indore, Lucknow, Nagpur and Pune. 1660 schools participated in the survey. This survey reveals great wealth of information about the Digital Habits of High School Students in India. The period of the survey was Aug 2012 to Dec 2012.

Some of the survey findings are

1) Mobiles have become the principal device high schools students own across India & Metro. While in Mini Metro, it is the Home PC.
2)Tablet is the favourite gadget.
3)Samsung is the market leader in brands followed by Nokia, Apple, HTC
4)Android is the leading OS with Windows & iOS in the race as well
5)Facebook is the top social networking space used. Google+, Linkedin & Twitter among others.
6) Online shopping gets younger. 4 out of 10 children are shopping online today.

Access the complete study at TCS website