Google Overtakes Apple to become the World’s Top brand

Google has overtaken Apple to become the world’s largest Brand as per the latest Brand report from MillwardBrown. Apple & Google are fighting over several areas & Google has overtaken Apple in the brand value. As per the BrandZ Top 100 Most Valuable Global Brands Google’s brand value stands at $158.84 million, an increase of 40% YTY. Apple, which has been topping the list, for the last 3 years saw its value decline by 20% to $147.88 million. IBM, Microsoft are in the next 2 places. The BrandZ Top 100 Most Valuable Global Brands 2014 added $310 billion to reach $2.9 trillion in brand value, a 12% increase YTY

Apparel has led all categories in overall brand value growth with a 29% rise. Only 18 of the Top 100 brands have lost value this year. Tencent, the Chinese social network and Internet portal, led the list of fastest risers with a 97% increase in brand value, overtaking China Mobile as China’s most valuable brand.Twitter and LinkedIn entered the Top 100 for the first time, at numbers 71 and 78, respectively. Amazon entered the Top 10 at number 10, the first retailer to achieve this distinction.

http://www.millwardbrown.com/BrandZ/Top_100_Global_Brands.aspx

millwardbrown Top 100 Brands

millwardbrown Top 100 Brands

Which are the Most Profitable Software Companies in the World?

Global software revenue has totalled $407.3 billion in 2013 as per the report from Gartner. This is a 4.8% increase from 2012. Microsoft is at the top of the chart with revenue of $65.7 Billion with a growth rate of 6%. Oracle is at 2nd spot with $29.6 billion & captures 7.3% of the market. SMAC (social media, mobile, analytics & cloud) is rapidly changing the way business operate & software companies addressing the new technologies. Salesforce.com has the highest growth among the top 10 vendors at 33.3%. Some of the other companies in the list are IBM, SAP, Symantac, EMC, HP & others. HP & CA tachnologies have a negative growth rate of 2.7% & 2.6% respectively.

Infographic: Microsoft Remains the World's No. 1 Software Maker | Statista
You will find more statistics at Statista

IBM Watson Mobile Developer Challenge – Watson Powered Apps

At the Mobile World Congress event in Barcelona, IBM CEO announced about the IBM Watson Mobile Developer Challenge. You can submit the proposal at the IBM Watson Mobile Developer Challenge webpage. Developers submit their proposals & their plans for a new Watson powered mobile app. It will be judged by a panel of judges & 25 finalists receive access to Watson APIs to build working prototypes.From this, top 5 finalists will pitch their concepts in a live session. 3 winners will have IBM mentoring support and sandbox access to build the Watson powered app. Watson won Jeopardy in 2011 & mobile apps can take advantage of Watson’s cognitive computing capabilities to develop smarter apps.

IBM Watson Mobile Developer Challenge

IBM Watson Mobile Developer Challenge

Ferrari is the world’s most powerful brand & Apple is the world’s Most Valuable Brand – Brand Finance Global 500

Brand Finance has released the Brand Finance Global 500 which provides the most powerful & most valuable brands globally. Ferrari is the world’s most powerful brand. Employee satisfaction, brand finance, loyalty, visual identity & online presence makes it the world’s most powerful brand. Ferrari is one of only 11 brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.

Apple is the world’s most valuable brand for the 3rd year in a row. Samsung’s brand value has increased from US$20 billion to US$79 billion this year. Facebook has added 76% to its brand value this year & making it to 122nd position. US brands dominate the Brand Finance’s list, with 185 brands of the 500 spots occupied by it.

Brand Finance Global 500

Brand Finance Global 500

Interbrand’s Best Global Brands 2013 – Apple, Google, Coco-Cola, IBM, Microsoft, GE & others

Apple has gained the top spot in Interbrand’s Best Global Brands report. Coco-Cola, which has been in top spot for the last 13 years, has taken the 3rd spot. Google is in 2nd position. This is for the first time in the report that Coco-Cola is not in the top spot. Apple has seen a phenomenal growth in the last few years thanks to iPhone & ipad sales. Many tech companies like IBM, Microsoft, Intel are in the top 10 list.

This report is published annually identifying top 100 best global brands. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion. Apple, which was in #36 position in 2000 with a brand value of $6.6 Billion is now at #1 position with $98.3 Billion. Interbrand’s Best Global Brands methodology is ISO certified & has become a benchmark for the best global brands. Discovery, Duracell, Chevrolet are the new entrants for this year. Facebook, Google, Prada, Apple, Amazon are the fastest rising brands for 2013. Full report can be accessed at bestglobalbrands.com

Interbrand’s Best Global Brands 2013

Interbrand’s Best Global Brands 2013

IBM launches Digital Marketing Network in the Cloud

IBM has launched the Cloud based Digital marketing Network which gives clients easy integration between more than 100 ad tech vendors. This helps companies share their analytics data with their marketing & advt solution to make decisions on media buys. This also helps CMO’s & their teams to quickly integrate new marketing services. This is part of IBM’s Smarter Commerce initiative. Using a single tag to relay information to all partner platforms.

Dashboards can be customized for mobile, ecommerce & others which gives clients into how campaigns are performing across many channels. This covers the digital marketing areas of Ad networks, Data management platforms, Demand side platforms, search marketing, social media marketing & others. This helps companies to implement & manage digital marketing campaigns & to help in creation, execution, implementation & analysis of the data. More information about this can be had at their Press Release Page

BrandZ Top 100 Most Valuable Global Brands – Apple, Google, IBM, McDonald’s, Coco-Cola & others

Apple, Google, IBM, McDonald’s & Coco-Cola are the top 5 brands as per the BrandZ Top 100 Most Valuable Global Brands report. Apple has grown by +1% & Google by +5% to occupy 1st & 2nd positions. Samsung which is competing with Apple in the global smartphone race is at 30th spot with +51% growth. Commissioned by WPP and conducted by Millward Brown Optimor, the BrandZ™ Top 100 Most Valuable Global Brands study,is now in its 8th year now. Ranking is done based on current & potential buyer views of the brand along with the financial data. More info about the ranking can be had at the Press release link on 21st May, 2013. Youtube link for the rankings.

Technology & telecom brands constitute a chink of the top 100 global brands. Some of the other entries include AT&T, Microsoft, Marlboro, Visa & China Telecom. There are also regional & category branding ranking is available & can be downloaded from WPP website. Digital revolution, technology,recession, social media, changing consumer preferences & other factors have an effect on the brands. The rankings & more on brand insight are also available as an app for Apple, Android & iPad magazine.

infographic_w1