India Mobile Trends 2014 – Launches, OS, Price, Screen Size & others

Pricebag has a detailed analysis on the mobile phones launched in India in 2014 & some of the trends associated with 2014 launch are

1) 25% of phones have a screen size of 5 inch exactly & 35% of phones have atleast 5 inches

2) Micromax has launched maximum phones so far in 2014 with 22

3) 36% of all launches are in the price range of 5001 and 9999 Rupees,

4) 9 out of 10 smartphones have front cameras

5) Dual SIM phones are the flavour of the season accounting for 90%

6) Android is the top OS in India accounting for 96%

Price Range

Price Range

Android

Android

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India Mobile Landscape 2013 – Report on Mobile Growth of India

Research firm Juxt has released the India Mobile Landscape 2013 study. India has become a top market for mobile phones in the world. With millions of mobile subscribers & rapidly increasing mobile internet, India provides a great opportunity for marketers. This study helps understand mobile users & mobile usage in India. According to the study,

1) India has 554.8 million mobile users and 143.2 million unique Internet users.
2) Mobile Penetration in Urban India is 70% & rural India is 36%.
3) 23.8 million users use Internet on their mobile devices
4) 7.1 million (or 77%) of these users who access Internet exclusively through mobile data connections are in rural areas.
5) 143.2 Million Internet users in India
6) There are 773.9 million live SIMs in India. Juxt defines a live SIM as any SIM which has validity irrespective of whether it is being used actively or not.
7) Students(33%) & housewives (22%) account for bulk of (55%) total mobile users.
8) 64% of mobile users are male.
9) 95% of all active connections are prepaid.