Indians spend 3 hours 18 minutes a day on their smartphones – Ericsson Report on Indian Mobile Market

Ericsson ConsumerLab Insights has a report on the usage of apps & smartphones in India and how it is changing the Indian consumers smartphone habits and expectations about mobile broadband performance. The study was carried out in April-June 2014 among 4000 smartphone users across 18 urban cities in India. Some of the findings of the study are

1) 1/4 of users check their phones over 100 times daily.

2) Indians spend 3 hours 18 minutes a day on their smartphones.

3) 1/3 of this time is spent using apps, a 63% increase in the last 2 years

4) 68% of all mobile minutes on smartphones are used at home

5) Half of all mobile broadband issues faced by users occur while they are indoors in dense urban cities.

6) 76% of existing mobile broadband users are willing to pay more for a guaranteed better mobile internet experience.

Indian Mobile Stats

Indian Mobile Stats

India has the lowest average Internet speed in Asia-Pacific – Akamai State of the Internet Report 2014

Akamai has released the state of the internet Report for Q1 2014. Some of the imnportant findings of the report are

1) South Korea, Japan, and Hong Kong have a top position globally & regionally while India had the lowest at 1.7 Mbps.

2) In terms of mobile connectivity, in the Asia-Pacific region, Japan had the highest average connection speed at 5.7 Mbps, while India had the lowest at 1.3 Mbps

3) In the Americas, the US had the highest average connection speed at 10.5 Mbps, while Bolivia had the lowest at 0.9 Mbps.

4) In the EMEA region Switzerland has 12.7 Mbps, while South Africa had the lowest peak connection speed at 10 Mbps.

Akamai India

Akamai India

India

India

Akamai

Akamai

India Mobile Trends 2014 – Launches, OS, Price, Screen Size & others

Pricebag has a detailed analysis on the mobile phones launched in India in 2014 & some of the trends associated with 2014 launch are

1) 25% of phones have a screen size of 5 inch exactly & 35% of phones have atleast 5 inches

2) Micromax has launched maximum phones so far in 2014 with 22

3) 36% of all launches are in the price range of 5001 and 9999 Rupees,

4) 9 out of 10 smartphones have front cameras

5) Dual SIM phones are the flavour of the season accounting for 90%

6) Android is the top OS in India accounting for 96%

Price Range

Price Range

Android

Android

ram

ram

Xiaomi India’s Official Website goes live

Chine Smartphone Maker Xiaomi has launched its Indian website at mi.com/in . The website doesn’t have any information about when the products will be launched in India & how it will be sold. They also have an official facebook India page & can be liked from their Indian site. Xiaomi recently hired Manu Kumar Jain as the General Manager for India. They have set a target of 100,000 likes for their facebook page & this is also shown on their Indian website. This is a clever move by Xiaomi to connect with the Indian fans first before launching the product.

Xiaomi is known globally for affordable & great Android phones & has created a unique brand name globally. Mi3, RedMi, RedMi Note are some of its products & currently sells in China, Hong Kong, Taiwan, Singapore and Malaysia. It mainly sells through its website & its products have a great demand globally.

Mi India

Mi India

First Mover Advantage for Narendra Modi on Social Media & how it played a key role in Victory

Social Media has played a crucial Role in the 2014 Indian elections. Narendra Modi led BJP has routed out Congress to win the elctions. Modi connected well with the masses through social media platforms like facebook, twitter, youtube, forums & others. Narendra modi had the first mover advantage wrt to Social media & utilized tactfully to connect with the masses. His tweet after the victory has now created a new record for most RT’s in India.

#Results2014 is trending & Twitter’s trending topics in India have been dominated by the Indian elections. #Results2014, #IndiaDecides2014, @NaMo, #CongratsNamo & others are some of the other tredning topics. Modi has topped the election-related tweets in 2014 followed by AAP. BJP’s official facebook, twitter accounts have also seen massive rise in numbers.

https://twitter.com/narendramodi
https://www.facebook.com/narendramodi

Motorola’s Moto E launched in India – Available on Flipkart.com for Rs 6,999

Motorola has launched Moto E in India at an incredible price of Rs 6,999. This price point will surely set off a new competition in Indian mobile market. This will be available exclusively on Flipkart.com. Motorola’s earlier mobiles Moto G & Moto X were also released on Flipkart. Motorola has adopted a different strategy of selling online only for their mobiles.

The Moto E is powered with a 1.2 GHz dual-core Qualcomm Snapdragon 200 processor with 1GB Ram. It has an internal storage of 4GB and 32GB microSD expansion. The phone runs on 4.4 KitKat with a Corning Gorilla Glass 3 and ‘water resistant to some extent. Motorola Moto E has a 4.3 inch display with 960x540p resolution & a pixel density of 256 ppi.

http://www.flipkart.com/motorola

moto e

moto e