Online Ad Market in India To Reach INR 3,575 Cr By March 2015 : e-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals

Digital Advertising in India, a report, has been published by the Internet and Mobile Association of India (IAMAI) and IMRB International. Some of the findings are

1) The Online advt market in India is projected to reach Rs 3,575 crore by Mar 2015. This corresponds to YOY growth of 30%

2) Search and Display are the top two contributors to Digital Advt spends in India

3) Search ads constitute 38%, Display ads 29% and Social Media contributing 13% of overall Digital Spends

4) Advt spends on Mobile Devices are growing at a CAGR of 43% and Social Media at a CAGR of 41% y-o-y

5) E-Commerce, Telecom and FMCG & Consumer durables are the top 3 verticals spending on Digital Advt in India.

Digital Advertising in India

Digital Advertising in India

Source: Internet and Mobile Association of India PR

Yahoo Aviate Study – Android Users have an Average of 95 Apps Installed

Yahoo Aviate has released an infographic showing the Android usage patterns. The report is based on the anonymous data collected using the Yahoo Aviate users.

Some of the findings of the study are

1) Average Apps installed on device – 95
2) Daily Interaction with apps – 100
3) Average Apps used throughout the day – 35
4) Weather apps usage peaks in Morn & evening as people plan for their days
5) Phone & SMS are used heavily during work hours
6) Calendar usage peaks in the morning.

Yahoo Aviate Android Info

Yahoo Aviate Android Info

Google Launchpad in India – Google Startup Mentorship Programme

Google will bring its startup mentorship programme Launchpad to India in November. This is a testimony of the start up ecosystem in India & the thriving business opportunities for start ups. Company has identified 10 start ups as part of the launchpad & will be held in Bangalore between Nov 3 to 7. This will help start ups build at scale & Google is planning to do it on a monthly basis in a year or two from now.

CoSight, iReff Technologies, Smart Pocket & others are some of the part of the start-ups. Launchpad started in Israel and several such programs have been held around the world. Several big IT companies are providing start up programs in India & this has helped start ups to get the necessary technical & entrepreneurial support to scale up their operations.

Zee Kannada’s Weekend with Ramesh – Coca-Cola #OpenHappiness Contest

Zee Kannada’s new program being aired on weekends called as “Weekend with Ramesh” has become one of the most interesting TV programs in a short period of time. Hosted by popular Kannada Actor Ramesh, the show has all the ingredients of striking a right chord with the audience. Puneeth Rajkaumar, Ravichandran, Ranganath & Arjun Sarja are the 4 persons interviewed on the show so far.

The show also has a contest where you can Upload your family’s happiest moment on Zee Kannada’s FB/Twitter page along with Your question to Ramesh. Tweet with “Weekend With Ramesh #Openhappiness, #WWR “. The person with the best picture & question will be chosen, invited to the sets and the question will be answered by Ramesh.

http://www.facebook.com/zeekannadatv
http://twitter.com/ZeeKannada
http://www.zeekannadatv.com

Zee Kannada's Weekend with Ramesh

Zee Kannada’s Weekend with Ramesh

Indians spend 3 hours 18 minutes a day on their smartphones – Ericsson Report on Indian Mobile Market

Ericsson ConsumerLab Insights has a report on the usage of apps & smartphones in India and how it is changing the Indian consumers smartphone habits and expectations about mobile broadband performance. The study was carried out in April-June 2014 among 4000 smartphone users across 18 urban cities in India. Some of the findings of the study are

1) 1/4 of users check their phones over 100 times daily.

2) Indians spend 3 hours 18 minutes a day on their smartphones.

3) 1/3 of this time is spent using apps, a 63% increase in the last 2 years

4) 68% of all mobile minutes on smartphones are used at home

5) Half of all mobile broadband issues faced by users occur while they are indoors in dense urban cities.

6) 76% of existing mobile broadband users are willing to pay more for a guaranteed better mobile internet experience.

Indian Mobile Stats

Indian Mobile Stats

India has the lowest average Internet speed in Asia-Pacific – Akamai State of the Internet Report 2014

Akamai has released the state of the internet Report for Q1 2014. Some of the imnportant findings of the report are

1) South Korea, Japan, and Hong Kong have a top position globally & regionally while India had the lowest at 1.7 Mbps.

2) In terms of mobile connectivity, in the Asia-Pacific region, Japan had the highest average connection speed at 5.7 Mbps, while India had the lowest at 1.3 Mbps

3) In the Americas, the US had the highest average connection speed at 10.5 Mbps, while Bolivia had the lowest at 0.9 Mbps.

4) In the EMEA region Switzerland has 12.7 Mbps, while South Africa had the lowest peak connection speed at 10 Mbps.

Akamai India

Akamai India

India

India

Akamai

Akamai