World Wildlife Fund’s #LastSelfie Campaign – Using Snapchat to Communicate about Endangerd Species

World Wildlife Fund in collaboration with Turkish agency 41? 29! has launched a new campaign called #LastSelfie. The campaign uses Snapchat’s self-destruct method of photos to show how endangered species are vanishing from the earth. This is a very creative method of using snapchat for a promotional purpose. Social Media, selfie, snap chat & other social media tools are used extensively & this campaign uses what the current generation is widely using to communicate them a message.

WWF Denmark   LastSelfie

WWF Denmark LastSelfie

Twitter Clues for Hidden Cash in US – @HiddenCash Creates Social Media Frenzy

An anonymous man with a twitter handle @HiddenCash has been hiding cash in San francisco & then has moved to San Jose & LA. The man is giving clues on Twitter on where the cash is hidden & his twitter profile has been exploding with new members. The profile says it is An anonymous social experiment for good. The person claims to have made money in real estate market & has been doing it for social good. Some of his clues read like this:

New SJ drop: Behind a tree, under a leaf, across from the fast dogs’ station. Tweet when you find it!
New Drop: Stand on top of the

Cadbury’s #CremeEggBake Campaign

Cadbury’s #CremeEggBake Campaign on Google+ & how it helped the brand increase visibility. Consumers can submit recipes using its Crème Egg . The official page of the campaign was launched by Cadbury’s on Google+ & #CremeEggBake was the hashtag & consumers can tweet using the hashtag about recipes, images & others. On their YouTube channel, the campaign was supported with videos. Read more about the campaign at Clickz



“Nokia Lumia—Your Wish is My App” Campaign – India’s only App reality show

Nokia has announced the 2nd season of its ‘Nokia Lumia—Your Wish is My App’ reality TV show. The 1st season saw more than 38,000 brilliant app ideas from across the country. Thousands of them have been made into great apps. If you have a great app idea, share it with Nokia. It will also be featured on NDTV & a chance to win 1 million rupees. This is India’s only app reality show. Besides sharing on Facebook, you can also SMS the idea. Shortlisted apps will be showcased in a 9-episode reality TV show on NDTV.

Nokia Lumia—Your Wish is My App

Nokia Lumia—Your Wish is My App