Indians spend 3 hours 18 minutes a day on their smartphones – Ericsson Report on Indian Mobile Market

Ericsson ConsumerLab Insights has a report on the usage of apps & smartphones in India and how it is changing the Indian consumers smartphone habits and expectations about mobile broadband performance. The study was carried out in April-June 2014 among 4000 smartphone users across 18 urban cities in India. Some of the findings of the study are

1) 1/4 of users check their phones over 100 times daily.

2) Indians spend 3 hours 18 minutes a day on their smartphones.

3) 1/3 of this time is spent using apps, a 63% increase in the last 2 years

4) 68% of all mobile minutes on smartphones are used at home

5) Half of all mobile broadband issues faced by users occur while they are indoors in dense urban cities.

6) 76% of existing mobile broadband users are willing to pay more for a guaranteed better mobile internet experience.

Indian Mobile Stats

Indian Mobile Stats

India Mobile Trends 2014 – Launches, OS, Price, Screen Size & others

Pricebag has a detailed analysis on the mobile phones launched in India in 2014 & some of the trends associated with 2014 launch are

1) 25% of phones have a screen size of 5 inch exactly & 35% of phones have atleast 5 inches

2) Micromax has launched maximum phones so far in 2014 with 22

3) 36% of all launches are in the price range of 5001 and 9999 Rupees,

4) 9 out of 10 smartphones have front cameras

5) Dual SIM phones are the flavour of the season accounting for 90%

6) Android is the top OS in India accounting for 96%

Price Range

Price Range

Android

Android

ram

ram

Ericsson Mobility Report June 2014

Ericsson’s mobility report for June provides a host of information on the state of mobile globally. Some of the important features of the report are

1) Total mobile subscriptions in Q1 2014 is around 6.8 billion.

2) Global mobile subscriptions grown at 7 % Yearly and 2% quarlerly. Global mobile penetration reached 93% in Q1 2014.

3) Top 5 countries by net additions

India +28 million
China +19 million
Indonesia +7 million
Thailand +6 million
Bangladesh +4 million

4) Mobile Subscription Outlook – 9.2 Billion Subscriptions by the end of 2019

5) 2.6 Billion LTE Subscriptions by the end of 2019

ericsson

ericsson

Role of Digital Marketing & Social Media in Mother’s Day Gifts

Moms are becoming more tech savvy with lots of gizmos like Mobile, tablets, Smartphones, Camera’s & others. Bingads Industry Insights has an article on how mother’s day tech related gifts are gaining a popularity. One survey found that 64 percent of women said they would prefer a digital camera over half-carat diamond stud earrings. Electronics is now the 3rd most popular mother’s day gift.

Top tech gifts purchased were tablets (46 percent), smartphones (27 percent), computers (20 percent), cameras (13 percent) and e-readers (11 percent). In 2013 mother’s day sales hit nearly $20.7 billion, an increase of 11.3 percent over 2012..

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Motorola’s Moto E launched in India – Available on Flipkart.com for Rs 6,999

Motorola has launched Moto E in India at an incredible price of Rs 6,999. This price point will surely set off a new competition in Indian mobile market. This will be available exclusively on Flipkart.com. Motorola’s earlier mobiles Moto G & Moto X were also released on Flipkart. Motorola has adopted a different strategy of selling online only for their mobiles.

The Moto E is powered with a 1.2 GHz dual-core Qualcomm Snapdragon 200 processor with 1GB Ram. It has an internal storage of 4GB and 32GB microSD expansion. The phone runs on 4.4 KitKat with a Corning Gorilla Glass 3 and ‘water resistant to some extent. Motorola Moto E has a 4.3 inch display with 960x540p resolution & a pixel density of 256 ppi.

http://www.flipkart.com/motorola

moto e

moto e

How travellers are using Mobile in Indian Airports ? – An AdNear Study

AdNear has released a study on the mobile usage behaviour of Travellers In Indian airports covering Delhi, Mumbai, Kolkata, Hyderabad, Chennai & Bangalore airports. The sample size was 0.65 Million users over a period of 3 months.

1) Average time spend on Mobile is 1.61 hrs per user.

2) Mumbai travellers had 14% higher engagement as compared to the average time on mobile.

3) Bangalore travellers were lower on mobile engagement compared to travellers in 5 cities.

4) Mumbai travellers are either more mobile savvy or have easier access to Wifi

5) Audience trends: 3.4% Students, 4.2% home makers & 4.6% affluent & professionals.

Mobile Usage in Airports in India

Mobile Usage in Airports in India