Xiaomi has become the leading smartphone vendor in China overtaking Samsung in volumes in Q2 as per the report from Canalys. Xiaomi has 14% share in China. 8 Chinese vendors including Lenovo, Yulong, Huawei, BBK, ZTE, OPPO and K-Touch accounted for 65% market share & Samsung/Apple accounted for 18% of the share. Xiaomi has been able to make it to the top position with aggresive pricing strategy, MIUI software, services & creative marketing. Globally, 292.4 million smart phones shipped in Q2 2014, representing 23% YOY growth and 5% growth on the first quarter.
Micromax has become the top Mobile brand in India as per the report from Counterpoint Technology Market Research. Some of the findings from the report are Micromax became the leading mobile phone supplier brand in India in Q2 2014 with 17% market share. Micromax has also become the second largest smartphone vendor with a market share of 19% behine leader Samsung. Indian mobile phone market grew at 2% annually and the smartphone market grew at 68% annually.
Ericsson ConsumerLab Insights has a report on the usage of apps & smartphones in India and how it is changing the Indian consumers smartphone habits and expectations about mobile broadband performance. The study was carried out in April-June 2014 among 4000 smartphone users across 18 urban cities in India. Some of the findings of the study are
1) 1/4 of users check their phones over 100 times daily.
2) Indians spend 3 hours 18 minutes a day on their smartphones.
3) 1/3 of this time is spent using apps, a 63% increase in the last 2 years
4) 68% of all mobile minutes on smartphones are used at home
5) Half of all mobile broadband issues faced by users occur while they are indoors in dense urban cities.
6) 76% of existing mobile broadband users are willing to pay more for a guaranteed better mobile internet experience.
Pricebag has a detailed analysis on the mobile phones launched in India in 2014 & some of the trends associated with 2014 launch are
1) 25% of phones have a screen size of 5 inch exactly & 35% of phones have atleast 5 inches
2) Micromax has launched maximum phones so far in 2014 with 22
3) 36% of all launches are in the price range of 5001 and 9999 Rupees,
4) 9 out of 10 smartphones have front cameras
5) Dual SIM phones are the flavour of the season accounting for 90%
6) Android is the top OS in India accounting for 96%
Ericsson’s mobility report for June provides a host of information on the state of mobile globally. Some of the important features of the report are
1) Total mobile subscriptions in Q1 2014 is around 6.8 billion.
2) Global mobile subscriptions grown at 7 % Yearly and 2% quarlerly. Global mobile penetration reached 93% in Q1 2014.
3) Top 5 countries by net additions
India +28 million
China +19 million
Indonesia +7 million
Thailand +6 million
Bangladesh +4 million
4) Mobile Subscription Outlook – 9.2 Billion Subscriptions by the end of 2019
5) 2.6 Billion LTE Subscriptions by the end of 2019