Tata Group is the India’s most valuable brand followed by LIC, SBI, Airtel & Reliance as per the report from Brandirectory. Tata Group is valued at $21 Billion, LIC $4.1 billion & SBI at $4 Billion. HCL’s brand value has increased moving to 12 th spot from 14th spot in 2013. Govt run companies Among the top 10 are LIC, SBI, ONGC, IOC. Infosys is the top IT company at 9th spot. By investing in branding, customer satisfaction, engagement & other related activities, Indian companies can move up the brand value.
Banks are embracing digital technologies & social media to cater to the Gen Y generation. Recently Kotak Mahindra bank launched Kotak social banking where one can open an account through Facebook & also conduct future transactions using twitter. Now SBI has launched SBI INTOUCH, which are digital branches, located in Mumbai, Kolkata, Chennai, bangalore & other cities. SBI in association with Accenture has launched these branches. Right from opening an account, debit cards, loans, MF’s & other banking services are available. These branches will function from 10 a.m. to 10 p.m., 7 days a week. The New Delhi branch was recently inaugurated by FM Arun Jaitley.
State Bank of India, India’s largest bank, has launched SBIePay, an online payment gateway facilitating e-commerce/m-commerce transactions for merchants, customers & others. Some of the top features of the sevice are Merchant can add various channels to allow their customers to transact − Kiosk, ATM, IVR, e-Commerce, Mobile, Aadhar, POS, etc, add products/segments on daily basis and in a dynamic nature & others. Indian online payment gateway has been dominated by billdesk & ccavenue.
SBI being the largest bank & with a variety of financial products & services is sure to shake up the Indian payment gateway market. SBI’s brand is respected and trusted all over the country. SBIePay wants to be the one stop solution for processing all online payment modes from all bank accounts.
Interbrand India has unveiled the 30 most valuable Indian brands. For any brand, it is the value it achieves is of paramount importance. Several Indian brands have been popular in India after Independence. With the opening of Indian economy for MNC’s in the 90′s, Indian brands have come a long way. Interbrand’s brand valuation methodology determines the contribution that the brand makes to the business’s results.
Several new & old companies have made it to the top 30 list. The sectors are also varied ranging from telecom, financial services, tehcnology, energy, automotive, FMCG & others. TATA tops the table with $10,907M brand value. Tata is followed by Reliance, Airtel, SBI, Infosys in the top 5 position. Banking powerhouse SBI & other banking giants like Axis bank, ICICI, Bank of Baroda, PNB & Union Bank have made it to the top 30 list.