How to Make your website work across Multiple Devices and Provide High Customer Satisfaction?

90% of people move between devices to complete a goal on PC, Mobile, Smartphone & others. 86% of people use their smartphone while consuming other media. 75% of customers prefer a mobile friendly site. Sites that work across multiple devices are more enjoyable & successful as well.

These are the main parameters to keep customers happy:

Usability
content
consistency
paths to purchase and
m-commerce

The 3 main ways of delivering them are

Responsive web design
Dynamic serving
Separate sites.

Source: Google Think Insights

Responsive web design

Responsive web design

#GalaxyVine – Samsung uses Twitter’s Vine for Galaxy Promo

Twitter’s Vine has become the latest to be used for marketing activities by the brands. Several campaigns have already been done on vine. Vine is a Twitter’s 6-second mobile video recording application. Recently Vine was released for Google’s Android. Samsung, world leader in smartphones, has used Vine effectively for its marketing activity.

The vine itself consists of 3 different videos on Samsung Galaxy smartphones. It also used the hashtag #galaxyvine for this creative campaign. This has been used as a part of Samsung’s marketing activity to download & share vine videos on their Galaxy smartphones.

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