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Tanishq, India’s leading Jewellery brand owned by the Tata’s, has launched a TVC for its wedding collection. This new TVC has a bride wearing her Tanishq wedding jewellery for her second wedding. This TVC has moved away from a traditional advertising approach. Elder’s prevent her bride’s daughter from taking part in wedding ceremony. But the would be step dad takes her up & carries on with the wedding ceremony.
The TVC has been hailed as brilliant, fantastic, outstanding ad. It has become a topic of conversation on Indian social media networks. Huffington Post has an article on this TVC. Many have taken to Tanishq’s facebook, Tanishq’s youtube & Tanishq’s twitter accounts to praise the ad.