Big Brands Reaction to Luis Suárez ‘bite’ & Real time Marketing

Urguay soccer player Luis Suarez who bit Italy’s player Giorgio Chiellini in the Fifa World Cup in Brazil yesterday provided a great opportunity for big brands for real time marketing using social media. Trident, TGI Fridays, McDonald’s, Bud Light, Domino’s Pizza UK, McDonald’s Uruguay, Cinnamon Toast Crunch, Snickers are some of the big brands which jumped into bandwagon. Promoted tweets with #Suarez hashtag was also found in twitter.

Most-Followed FIFA World Cup Players on Twitter(#Worldcup2014) – Ronaldo, Neymar, Rooney, Iniesta & others

Social Media will play a crucial role in the conversations surrounding world cup. Facebook, twitter, youtube, instagram & others are some of the top social media platforms for World cup. Cristiano Ronaldo is the top football star on twitter iwth 26.5 million followers followed by Neymar Junior with 10.7 million fans. The list has many spaniards with Iniesta, Pique & others.

Infographic: The Most-Followed FIFA World Cup Players on Twitter | Statista
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